Reebok, as a brand, has a storied history with prominently featuring women in their campaigns. 2018 was no different. Reebok wanted to champion unsung women making change in their respective fields by using their brand campaign as a platform to get their words, philosophies, and businesses out there. To amplify the message, Reebok used their roster of celebrities and athletes to bring it to global heights. Proceeds from the campaign went to various women’s small business, non-profits and other organizations. Below is just a small smattering of the global work that was produced. Media included TV, online-video, print, ooh, social and digital.

Credits:
ACD/AD: Byron Del Rosario
CW: Jennifer Capobianco
Designer: Kelly Malka
CD: Tyler Hampton